Tech Xpress

Google's got Game in mind! Acquires Adscape

Now, Google advertisements will start appearing in your games. Google has recently confirmed acquisition of California based in-game advertising company, Adscape Media.

Google has termed the deal confidential and hasn't disclosed the amount paid for the acquisition.
With this, Google clearly has set its eyes on the lucrative games market.

Adscape presently serves dynamic in-game advertising to online game platforms.
Right now, this deal certainly looks to be a smart move by Google. Till then, we'll have to wait and watch how this one turns out.

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posted by Vijeesh Ravindran, Saturday, March 17, 2007