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New Adsense Referrals Beta! It's indeed interesting

1Yesterday, Google announced it is open to applications for testing the new Adsense Referrals Beta.
Referrals beta is likely to enchance the CPA ( cost per action) model that the present Adsense Referrals program uses. The current Referral program is very limited with only a handful of products to choose from.

A significant change in the Referral beta is the way you select products/services for your referral unit. There are 3 ways for this.

1. Browse by category for Products/Services. You can also browse through the entire list of advertisers.

2. Search for specific Products/Services by name.

3. Choose the ads based on keywords you select.

Adsense Referrals beta lets you choose multiple Ads per Referral unit, especially when you opt to show ads based on keywords. This to me is the most promising change.
Google will rotate the ads based on the keyword you specified and display the best performing one in the referral ad unit. And when a new product that matches your keyword is introduced, it will be added in the rotation for your referral unit.
Apart from keywords, you can also explicitly specify multiple advertisers for a referral ad unit.

What's more, you can now customize your referral ad unit.

Payment
You get paid when users click the referral ad unit and completes an action that is specified by the advertiser.
You'll not receive payments for conversions that occur for users outside the US unless it is explicitly enabled by the advertiser.

Add Unit Formats
The new Referral ads will be available in the following formats
  • 468 x 60 Banner
  • 728 x 90 Leaderboard
  • 200 x 200 Small Square
  • 250 x 250 Square
  • 300 x 250 Inline
  • 336 x 280 Large Rectangle
  • 120 x 600 Skyscraper
  • 160 x 600 Wide Skyscraper
  • Text link
The beta test is available for US publishers only. A Google Adwords beta test is also on based on the Pay Per Action model.

From what I've read, this is all that I have understood. If is any discrepancy, feel free to chip in.

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posted by Vijeesh Ravindran, Wednesday, March 21, 2007


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